Internet and Affiliate Marketing News

Internet Marketing and Affiliate Marketing Aggregated News

• Email click tracking troubles

  March 11, 2010

  Many merchants turn on click tracking in their newsletters and email marketing campaigns. It's a great idea as it can provide valuable information, but it's also another step where something can go wrong.How this feature works is to basically rewrite links you have included in an email to run through a script that counts the ...

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• Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers

  March 10, 2010

  Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. ...

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• FaceBook Advertising Policy Change Taking Effect Tomorrow

  March 10, 2010

  I think I am just going to have to accept the fact we are going to be remaking the Facebook Advertiser Guidelines video every week in the ShoeMoney System.Just got a email from my Facebook rep about a new policy change going in tomorrow on ads:Hey Jeremy,Our policy team just made a change that I don't think will affect you at all, but I... ...

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• Why marketers can't ignore the cloud computing revolution

  March 10, 2010

  Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising. ...

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• Digital agencies' greatest obstacles

  March 10, 2010

  Watch as iMedia's marketer on the street uncovers the biggest threats facing digital agencies in today's marketplace. ...

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• The 4 Cs of scaling social media

  March 10, 2010

  Whether you are just entering the social media ecosystem or have been part of the landscape for a couple of years, focus on these components to grow your presence, along with your success. ...

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• Rexona and the ultimate Alter Machine

  March 10, 2010

  As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself),... ...

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• Foursquare Offers Up User Data with Check-in Analytics

  March 10, 2010

  A world in which customers walk through the door of a business and get a coupon especially crafted for them is much closer, thanks to Foursquare.The application, which has become the dominant player in the world of mobile, geo-specific check-ins, has unveiled a set of analytics for businesses which will put a name and a face to loyal... ...

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• Welcome Aboard: Industry Hirings

  March 10, 2010

  ADOTAS - Yahoo! vet Cheryl Kellond has joined the management team at Panache, taking on the role of executive vice president. With 15 years in the industry, Kellond was previously vice president of advertiser product marketing.With the promotions of Calvin Wong to chief operating officer; Sushene Swenson to vice president of finance; and Jeremy... ...

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• Bank of America Stops Debit Overdrafts

  March 10, 2010

  Bank of America has become the first financial institution to stop overdrafts, not just overdraft fees, from debit cards. That means that the bank won't let you withdraw more money than you have in your debit-linked bank account. The card simply won't work. From the AP:It's a step that may become a common move ahead of new regulations limiting... ...

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• Affiliates: 8 Reasons Why Your Hard Work Isn't Paying Off

  March 10, 2010

  Gosh darn it's frustrating isn't it? You've been working soooo hard on your affiliate sites, often staying up till 2am on a work night to try and make your big break into affiliate marketing or push your affiliate business on to new heights. Here's my top ten reasons why those hours spent ...

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• Need a case study?

  March 10, 2010

  If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of,... ...

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• YouTube Pulls the Trigger on Mobile Ads

  March 10, 2010

  Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan. ...

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• Repo Men Promotion Latest to Use Barcode Tech

  March 10, 2010

  Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.Plot and Promotion MeetThe movie is... ...

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• Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled

  March 10, 2010

  Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation... ...

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• As SocNets Get Serious About Geo-Location, What Else Needs to be Done?

  March 10, 2010

  Twitter, Foursquare and Facebook have all stepped up their location-based services. The most comprehensive - just by its size and presence - is Facebook. The social networking site will be... ...

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• The Basics of Brand Protection

  March 10, 2010

  ADOTAS - You can't help but notice the rapidly increasing number of brand protection vendors, but why do we need these companies? We didn't have them before so why do we need them now? Writing on behalf of the pioneer in this space (we delivered the first brand-safe network impressions in 2006), I hope to shed some light on this technology and... ...

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• Angel Djambazov Special Guest on Affiliate Marketing Insider

  March 10, 2010

  Angel will be sharing his insights into the affiliate marketing industry... Hear what he has to say about affiliate program management, the fight against the advertising tax and the future of our industry. ...

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• 7 States Probe Monsanto for Anti-Competitive Business Practices

  March 10, 2010

  Image: Educate-yourself.orgSeven US states are investigating market abuse by seed giant Monsanto. Attorneys general in Ohio, Texas, Virginia, Iowa, Illinois, and two more states are investigating Monsanto's competitive practices. The US Justice Department is also investigating marketing at Monsanto. Bloomberg has more on Monsanto's brewing... ...

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• Google Apps Marketplace Opens Its Virtual Doors

  March 10, 2010

  Google opened the Google Apps Marketplace, where businesses can install and purchase a variety of apps, last night. The beauty of the Google Apps Marketplace (not to be confused with the Andriod store) is that all apps integrate with the Google's sign-on and universal navigation. Lifehacker has more:...the Apps Marketplace brings an entirely new... ...

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