Internet and Affiliate Marketing News

Internet Marketing and Affiliate Marketing Aggregated News

• Who is easily manipulated?

  May 18, 2010

  Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person's long-term best interest. The easiest people to manipulate are those that don't demand a lot of information, are open to messages from authority figures and are willing to make decisions... ...

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• Survey: search engine marketing pays off

  May 18, 2010

  A new report from Internet Retailer confirms what most of us already know - a solid paid and natural search engine marketing strategy and budget really racks up online sales.According to the Internet Retailer survey, 28.0% of merchants said more than 25% of their web site traffic comes from paid search advertisements and 51.5% stated ...

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• Hotels.com Integrates Augmented Reality Site With Print Campaign

  May 17, 2010

  Site aims to drive bookings by offering 3D views of 10 U.S. cities. ...

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• Performance marketing: Avoid the newbie mistakes

  May 17, 2010

  Ready to dip your toes in performance waters, but you don't know your CPMs from CPCs or DSPs? Check out the essential ABCs of this burgeoning media discipline. ...

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• A quick guide to demand-side platforms

  May 17, 2010

  Demand-side platforms are becoming increasingly popular for centralizing multiple ad exchange accounts. Here's a brief explanation, along with four of the top providers. ...

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• Why search gets too much credit

  May 17, 2010

  Search gets more than its fair share of praise for conversions. Here's why display deserves some additional attention and investment. ...

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• Amid Facebook Privacy Woes, MySpace Simplifies Privacy Controls

  May 17, 2010

  Taking advantage of Facebook's privacy woes, MySpace says it recognizes users' concerns about control over their information. ...

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• Starbucks Hopes to Caffeinate Foursquare Users

  May 17, 2010

  Coffee juggernaut launches promotion that allows Foursquare 'mayors' of each location $1 off Frappuccinos. ...

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• Affiliate Summit Booths Sell Out, Facebook Privacy, and Coming Down with diaspora*

  May 17, 2010

  This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about a legal win for ShoeMoney, prices for domains increasing, and a new puppy for Shawn. Also, Affiliate Summit booths sell out, Facebook privacy issues, branding issues for disapora, and news on the advertising tax in California.Show Links Mattingly the... ...

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• Niche Research Turned UPSIDE DOWN (FREE Webinar)

  May 17, 2010

  Watch this quick video, I'm SUPER excited about a new tool I got a sneak peek into. It literally TELLS you what niche to go into.So, NO MORE guessing or sitting there and running numbers.This software just WATCHES what has the most demand versus supply. The tool looks for trends and REPORTS back with EVIDENCE.- FREE WEBINAR, Thursday, 9... ...

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• Brands' Plodding Online Crawl

  May 17, 2010

  ADOTAS - A lot has been written about the movement of advertising budgets from traditional to online media. There's no debating that it's happening, but much more slowly than anticipated.Because the web offers a more effective way for people to find what they're looking for, low-hanging fruit like classifieds and yellow pages have moved very... ...

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• Hi-Tec Denies Making 'Liquid Mountaineering' Viral Video

  May 17, 2010

  Sports mockumentary has amassed nearly 3 million views since it was posted in late April. ...

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• Crafting the Best Social Media Policy

  May 17, 2010

  It may be an extreme example but one only has to look to Domino's YouTube debacle last year to understand the importance of explicitly explaining to employees their responsibilities with social... ...

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• 7 Mistakes Email Marketers Should Avoid

  May 17, 2010

  Travel and hospitality companies make a key mistake when targeting leads with email campaigns, according to a new report by StrongMail: they don't use subscriber preferences or behaviors to target... ...

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• Hotels Go On Offensive Against Negative Reviews

  May 17, 2010

  Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.Once the... ...

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• Quit Facebook Now or After You See the Movie

  May 17, 2010

  ADOTAS - "So when are you deleting your Facebook account?" an industry insider asked me earlier today."May 31," I immediately replied. After all, that's "Quit Facebook Day."A vociferous bunch upset with the social network say that the last day of this merry month should be your last day on Facebook. They've even set up a website listing their... ...

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• Groupon Eyes European Expansion, Buys CityDeal

  May 17, 2010

  Daily deals marketer will nearly triple number of cities it services while going from 300 to 900 employees. ...

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• Sprint to Launch 3D Ad Campaign in Theaters

  May 17, 2010

  Sprint is launching its first 3D public service announcement during NCM's FirstLook in movie theaters across the country beginning May 21. The new PSA, is part of Sprint's exclusive, multi-year... ...

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• April Search Rankings Continue Pattern

  May 17, 2010

  Search engine rankings for April 2010 continued a pattern followed in February and March 2010, according to The Nielsen Company.In total, US web users performed 9.72 billion online searches in April... ...

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• Industry Buzz & News: 5\/17\/10

  May 17, 2010

  Ad Technologies:Hulu's new player asks users for feedback on ad targeting.Ad company Virtual Iris riding the HTML5 wave.Happy Birthday YouTube: our favorite videos.Smartphone:How Android... ...

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