Search Engine Optimization (SEO) and Marketing (SEM/PPC) News

Search Engine Optimization (SEO) and Marketing (SEM) Aggregated News

• Google, Yahoo, Bing & Others Do 4th Of July Logos

  July 4, 2009

  It's the 4th Of July! Happy 4th to those celebrating today, and here's a look at how search engines are recognizing the holiday in logos:Google went with a cookout theme for its logo:Yahoo had a small eagle next to its logo, which produced fireworks-stars if you hovered over it:Bing went with fireworks exploding behind the .... ... ...

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• Collapse of the US Newspaper Industry

  July 4, 2009

  Business Insider captures the decline in 2009 (and before), citing statics that approach shocking:105 newspapers have been shuttered.10,000 newspaper jobs have been lost.Print ad sales fell 30% in Q1 '09.23 of the top 25 newspapers reported circulation declines between 7% and 20%. ...

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• Temporay Cloaking While Link Spamming

  July 4, 2009

  Over at contentgeneration, Brad has a wordpress plugin that will cut down on the complaints you get from link spamming:It's a temporary cloaking plugin for Wordpress. It allows you to display a simple message to visitors, such as "Account Suspended: Please Contact Support", but allows the search engines spiders to see and index the whole blog.... ...

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• Twitter vs. Capital One's Reputation. Twitter vs. "*"

  July 4, 2009

  I have to admit, I underestimated Twitter for awhile - but now that Twitter helped to organize a national uprising in Iran, I've reconsidered a bit.I opened my CapitalOne statement this month and I noticed an APR hike from 10%->17%. When I called, there was no reason they could give me except some vague nonsense Related posts:Even... ...

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• Happy 4th of July!

  July 4, 2009

  It's a Saturday, so I know you're not going to work hard today anyway.For those in the US, I hope you enjoy your hot dogs and fireworks! ...

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• Making a John Q Public account on Google

  July 3, 2009

  One of the advantages of working at Google is that you get to see neat products and features before the rest of the world does. But that can also be a disadvantage. Sometimes I'd like to talk about a fun Gmail Lab or a new Calendar feature but I'm honestly not sure whether the outside world can see the new feature. I don't want to leak something... ...

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• We're All SEO Tools

  July 3, 2009

  SEO is Dead: Long Live Competitive WebmasteringMy friends at OutspokenMedia just published an outline of their SEO audit process. It looks exactly like what should be in a webmastering 101 course. From my perspective, it has nothing to do with search engine optimization, except that search engines control the flow of almost all of the ...

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• Video Recap of Weekly Search Buzz :: July 3, 2009

  July 3, 2009

  In this week's video recap, we discuss the July Google webmaster report, a lot has happened over the past 30 days. Google may have had a PageRank quirk. Google penalized the porn industry and then reversed it. Google is messing... ...

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• Daily Search Forum Recap: July 3, 2009

  July 3, 2009

  Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.... ...

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• 3 Ways To Deal with Authorize.NET Downtime

  July 3, 2009

  Authorize.NET dropped the ball again on July 3, 2009. Authorize.NET was down from approximately 03:15 EST, and they're still not 100% up @ 15:51 EST. That's pretty much 12 hours.12 hours of downtime when you're dealing with money is really awful, and I won't even go into the details re: that.Here's the thing. Related posts:Tell Your... ...

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• Steve Chicken Little Ballmer

  July 3, 2009

  by Sage LewisMicrosoft's Steve Ballmer has some pretty extreme views for the business world. I think he might be looking in the mirror too closely when he talks about the business world as a whole. Check out our small business news site. ...

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• Google Added 25% to Chinese Ad Revenue

  July 3, 2009

  After their recent skirmish with the Chinese government over Internet porn, Google China is back online. And they're already optimistic: apparently they're poised to announce a Q2 revenue increase in China of 25% over the previous quarter. (And in this economy, that's not just great; that's phenomenal!)Brand Republic reports that Google China... ...

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• Reading of the Dec. of Independence

  July 3, 2009

  I listened to the reading of the Declaration of Independence on NPR this morning. Aside from one unfortunate characterization of Native Americans it's a remarkable document, written by one person: Thomas Jefferson. And the reading by all the NPR reporters is both interesting and powerful.Listen to the whole thing; it's only about five or so... ...

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• Search Ads Less Helpful than TV, Newspaper

  July 3, 2009

  The results of a new poll from Harris Interactive indicate that Internet advertising isn't as effective as search engine marketers would like to think. When asked what medium's ads were most helpful in making purchase decisions, the 2500+ American respondents indicated that first television, then newspapers, then search engine ads. Internet banner... ...

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• Trade Groups Outline New Behavioral Advertising Standards

  July 2, 2009

  In January, four trade groups announced that they would be developing behavioral advertising standards. The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB). The standards have now been released... ...

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• Google Shrunk its Search Results Page

  July 3, 2009

  Honestly I didn't notice the difference until I read from Mashable that Google have changed the way it displays search results. As usual, I couldn't find any announcement about it at the Official Google Blog. So, I take it to mean that Google may still be ironing out some kinks related to this "enhancement."So, what are the changes? There are... ...

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• As Google Book Search Gets Better, Here Comes the Anti-Trust Regulators

  July 3, 2009

  So while U.S. Anti-Trust Regulators are planning to investigate Google's deal with book publishers to settle copyright issues amounting to $125m, Google continues to make Book Search a better and worthwhile service for their users.If you've been following this issue which has been dragging on since perhaps the day Google Book Search's... ...

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• Whiteboard Friday - Crawling & Indexing

  July 2, 2009

  Posted by great scott!Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL.This seems like simple stuff we all take for granted, but it's critically important to... ...

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• Search and Community Track at SES San Jose: NACA's Save The Dream Tour

  July 3, 2009

  At SES San Jose 2009, I've been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is "How to Optimize for Search & Engage the Community."I've been working on my presentation, but it lacked a compelling case study that illustrated how a community organization had used search engine... ...

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• FriendFeed Launches Real-Time Search; Includes Facebook and Twitter Submissions

  July 3, 2009

  Buzz has been building about real-time search. Of course, you can search real-time Tweets on Twitter, Facebook is testing search on its live Feed, and Bing just added limited Twitter search to its engine.Now, FriendFeed is launching real-time search and it has the potential to be the mackdaddy of them all.Here's why. FriendFeed is a social... ...

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