Search Engine Optimization (SEO) and Marketing (SEM/PPC) News

Search Engine Optimization (SEO) and Marketing (SEM) Aggregated News

• Yahoo Adds TV Shortcut on Search Results Page

  March 12, 2010

  Its TV Portal is one of Yahoo's strongest verticals. I personally check it out to get my fix of entertainment news from time to time. So, it is but logical for Yahoo to try to maximize the potential of Yahoo TV to generate site traffic and engagement to its site. Enter the Yahoo TV Shortcuts right smack into your entertainment-related search... ...

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• SearchCap: The Day In Search, March 12, 2010

  March 12, 2010

  Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Yahoo Goes Hollywood With New TV, Celebrity ShortcutsCiting the popularity of entertainment-related searches, Yahoo's search results have gone Hollywood with the announcement of new search shortcuts for TV... ...

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• Bing Picks Up Yahoo's Drop In Febuary Search Volume

  March 12, 2010

  The Hitwise report for search volume for Febuary shows Bing gaining ,2 percent market share (11.5) while Yahoo (16.8) dropped the equivalent amount. Google gained 0.1 percent that same amount Ask dropped. ...

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• Italian Govt. Now After Google Adsense For Antitrust

  March 12, 2010

  Seems the Italian government is not finished investigating Google. Last month three Google executives were convicted of privacy violations and received suspended six-month jail sentences over a video showing a teenaged boy being bullied.Antitrust investigations over Google's impact of the newspaper industry were started in Italy last year, but... ...

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• Leftovers: 9 Items to Read During Halftime this Weekend

  March 12, 2010

  Or while waiting for panels at SXSW - if you can get a signal.Click to read the rest of this post... ...

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• AOL Updates Social Aggregation Service

  March 12, 2010

  It's nicer, but not yet as comprehensive, as FriendFeed.Click to read the rest of this post... ...

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• What will be the Top Stories at SES New York 2010?

  March 12, 2010

  I've been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One of the questions that I'm frequently asked is: "What will be the top stories at the event?"Click to read the rest of this post... ...

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• Marketing in Europe? Display Works

  March 12, 2010

  comScore released a new study today examining the effects of display advertising in the European market-and it's pretty dang impressive. The study (well, actually, report based on more than 20 studies) indicates that, despite minimal clicks on the ads themselves, "those exposed to online ad campaigns in Europe were 72 percent more likely to visit... ...

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• Yahoo Goes Hollywood With New TV, Celebrity Shortcuts

  March 12, 2010

  Citing the popularity of entertainment-related searches, Yahoo's search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities.The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show's schedule, and an episodes list. All of... ...

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• Yahoo! Adds TV Series Shortcut

  March 12, 2010

  One click to comprehensive info on your favorite shows on the telly.Click to read the rest of this post... ...

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• Video Recap of Weekly Search Buzz :: March 12, 2010

  March 12, 2010

  It has been two weeks since my last video recap, but I have been doing text recaps - so check those out. Why did I miss the video recaps, I was in Israel for both pleasure and business. I... ...

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• Crafting SEO Landing Pages

  March 12, 2010

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• YouTube Mobile Site Now Serving Ads

  March 12, 2010

  YouTube experienced 160% growth in traffic to their mobile site in 2009.Click to read the rest of this post... ...

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• Valuing Keywords Based On Their Role In Conversion

  March 12, 2010

  Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.*** Read the full post by clicking on the headline above or, in Facebook, by... ...

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• AOL Launches Stand-Alone Lifestream

  March 12, 2010

  AOL unveiled its social aggregator and publisher, Lifestream, as part of its instant messenger platform last Fall. Now they're launching a stand-alone site at lifestream.aol.com. After it appears they've failed with Bebo, this social venture may have a chance of success, in the opinion of TechCrunch at least-they're saying, "This is what Google... ...

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• How to Handle Old Directory Listings, Links and off Topic Traffic

  March 12, 2010

  Today's post is another answer to a question-this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you've changed the content on your website.OK. First off, you never want to have links to your site removed, even if it's from a really bad website.  Truth be... ...

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• New Google Wave Extensions Debut!

  March 12, 2010

  Okay, so my title is fairly misleading. Google Wave HAD extensions... just maybe one or two. When Wave came out I was so excited that I totally exhausted the "poll" option. I sent out ridiculous polls to all my friends such as, "Can you make me blueberry muffins? Yes, No or Maybe?".... to which I would always get a maybe. I guess nobody wanted to make... ...

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• Friday Signal: Location Location Location

  March 12, 2010

  Today's Signal is brought to you by the letter B. For Baseball. Every year around this time my son and I head out to Scottsdale, where our beloved SF Giants play Spring ball. We play hooky for a Friday and see a few games. It's bliss.  So despite a few interesting bits of news about location services, Signal will be a bit weak today -... ...

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• Join 5,500+ Search Marketers on SEJ's Facebook Fanpage

  March 12, 2010

  Search Engine Journal's Official Facebook Fanpage hit the 5,000 mark last week, and is now pushing 5,600 fans who are sharing search marketing news, blog posts and comments on SEJ's Facebook Fanpage.Not only does the SEJ community share SEJ posts on Facebook, but we also have 5 admins sharing search engine news, SEO tips and other relevant news... ...

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• 3 Tricks on SEO & User Engagement

  March 12, 2010

  I rate search engine optimization on content accessibility, popularity, and usability. We can say that content is well optimized for search engines when it is accessed as soon as it published, generates links from trusted sources, and drives user engagement.The safest road to sky rocket the performance of any SEO campaign is to create or... ...

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