Search Engine Optimization (SEO) and Marketing (SEM/PPC) News

Search Engine Optimization (SEO) and Marketing (SEM) Aggregated News

• Google Buys VOIP Service That Powers Some Yahoo, AOL Offerings

  May 18, 2010

  Google continues to plow forward swallowing up whatever it needs to do whatever it wants. Google will acquire Global IP Solutions Holding which will give it control of the voice over IP (VOIP) engine that sits behind offerings by competitors like Yahoo and AOL. The company makes processing software for voice and video over IP solutions.If you... ...

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• Interview with Chase Granberry of AuthorityLabs.com

  May 17, 2010

  The following is a sponsored post.For this post we're going to be talking with Chase Granberry of AuthorityLabs.com. For my readers who don't know you, can you tell me a little bit about yourself and some of your SEO related experience? I've always been an Internet geek. I love the potential the web has to offer and really realized this... ...

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• The Life Of A Dual Personality Keyword

  May 18, 2010

  The search volumes for keywords in Google's Keyword Tool are not always what they seem - especially if they have more than one meaning in different languages. How does the Keyword Tool deal with these and how do we avoid making incorrect assumptions about keywords?*** Read the full post by clicking on the headline above or, in Facebook, by... ...

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• SEO Link Building is Just Like Business Development

  May 17, 2010

  Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. ... ...

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• The Latest Signals, For All You RSS Junkies

  May 17, 2010

  As I do every three Signals or so, here are the links for you RSS readers out there. And for all you readers trying to decipher what I'm on about, there are hints all over these roundups. Not that you're paying attention that closely, but still, the threads are there.Tuesday Signal: Consider ThisMonday Signal: The Open BookFriday Signal:... ...

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• Tracking Search Habits: The Mephedrone Ban

  May 17, 2010

  Are Brits kicking the habit, or on the verge of getting hooked? Drilling down to see what the search data tells us. ... ...

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• MySpace Wants to Become Your Privacy Buddy

  May 17, 2010

  OK, it's 2005. Imagine you are the reigning social media champ, MySpace. You are the number one social networking site and you get all the great press. It appears as if there was no way to stop you. You even get purchased for some serious scratch from one of the premier media companies in the world, News Corp. Sure there are some bothersome... ...

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• No no no! It's not about geeky sh*t. It's about the future of commerce!!!!

  May 17, 2010

  We trigger happy blogging geeks often get in our own way. Witness this Mashable article about an important patent granted to Apple. First, thank you Mashable, for pointing out this patent.But you miss the point!First, the patent:Apple has essentially patented the ability to sync actions between two or more devices. This could be something as... ...

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• Debating the Value (and Meaning) of "Great Content" for SEO

  May 17, 2010

  Posted by randfishThe SEO industry, like many others, has private forums, chat threads and groups of connected individuals whose interactions happen largely behind closed doors. Today, I'd like to pull back a curtain and share a debate that occurred between a number of CEOs in the search marketing industry over the last few days that I think... ...

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• SPONSOR MESSAGE: Covario - The Leader in SEM and SEO Software and Agency Services

  May 17, 2010

  Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for paid search advertising (PPC), organic search engine optimization (SEO), display advertising and social media programs.*** Read the full post by clicking on the headline above or, in Facebook, by... ...

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• Chris Boggs Elected President of SEMPO

  May 17, 2010

  I'd like to congratulate my good friend Chris Boggs on the recent announcement of Chris being elected the new President of SEMPO. As many of you know, Chris has been deeply involved with the SEMPO organization for years and has always been an ethically outspoken and active member of the search engine optimization industry.Boggs, Director, Search... ...

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• SearchCap: The Day In Search, May 17, 2010

  May 17, 2010

  Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Google May Finally Disclose AdSense Split ... If You're An Italian Newspaper, That IsHow much money does Google keep for itself from AdSense ads that publishers carry? Unless you're a big publisher, ***... ...

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• SearchCap: The Day In Search, May 17, 2010

  May 17, 2010

  Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Google May Finally Disclose AdSense Split ... If You're An Italian Newspaper, That IsHow much money does Google keep for itself from AdSense ads that publishers carry? Unless you're a big publisher, Google -... ...

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• Hulu Revamps; Asks Us to Target Ads to Ourselves

  May 17, 2010

  Last week, the popular professional video content site Hulu revamped its site and video player. While we've noted that Hulu appears to be struggling to support its content through ads alone, they may have hit on a way to net better ad rates: having users target themselves.Before, users could us a thumbs up\/thumbs down button on ads to indicate... ...

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• Daily Search Forum Recap: May 15, 2010

  May 17, 2010

  Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.... ...

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• Funneling PPC Money Into the Right Keyword Markets

  May 11, 2010

  by Mike Fleming There's a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when....) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.A couple of... ...

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• How to use social media optimization to get quick traffic

  May 17, 2010

  You can use the social web to generate traffic. Learn which social media sites to use, how to handle negative feedback, how to set up a company blog and much more.It may take as long as 6 to 8 months to get results from search engine optimization, i.e from methods where you rewrite and redesign your site so that the search engines find relevant... ...

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• Google Actually Apologizes for Collecting Extra Personal Data

  May 17, 2010

  (Meanwhile, encrypted search is coming this week.) Google recently realized they'd inadvertently been drive-by spying on WiFi networks. Part of the data collection was intentional: they meant to collect the SSID info and MAC addresses as they drove by in Street View cars-but they unintentionally went beyond that to collect whatever snippets of... ...

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• What Will You Do With Your Facebook Page?

  May 17, 2010

  Once again Facebook has outraged its user base with the result being another round of calls for worldwide boycotts. Listening to users is not a Facebook principle. Run a search on "Facebook boycotts" and you'll find some going back to 2006.Clearly, beta testing is not done before rolling out any new functionality or user interface changes. ... ...

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• Is Social Conversation The Future Of Polls And Surveys ? [Study]

  May 17, 2010

  Carnegie Mellon University researchers demonstrated how Tweets ("Twitter data" as they call them) replicate opinion estimation for two major U.S. indicators, with some correlations "as high as 80%", suggesting that readily available texts from social sites could complement and even replace organic polls in the future.Click to read the rest of... ...

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