Search Engine Optimization (SEO) and Marketing (SEM/PPC) News

Search Engine Optimization (SEO) and Marketing (SEM) Aggregated News

• Yahoo's Sean Suchter Switches Sides, To Head Microsoft Search Efforts In Silicon Valley

  November 20, 2008

  News came out yesterday on Valleywag about Yahoo vice president Sean Suchter leaving the company and heading to Microsoft. To do what? Sean had told me privately on Tuesday, and I'd been waiting to get an official heads-up to say more. But AllThingsD now has the formal news: to be general... ...

  
• Daily Search Forum Recap: November 20, 2008

  November 20, 2008

  Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.... ...

  
• Yahoo GLUE Mashup

  November 20, 2008

  Another example... search engines need your content. What price do you set? See Yahoo! Glue Beta.Topical Tags:Post from: johnon.com by John Andrews.Yahoo GLUE Mashup ...

  
• Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google's Evilness & More

  November 20, 2008

  Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met "in the past few weeks," and are discussing a plan where AOL's advertising business would be given to... ...

  
• Linky Goodness, November 20

  November 20, 2008

  Is it one of those days where you are, too? Let's make your day brighter with a little linky goodness, shall we?Improvements in paid search from Google as AdWords is testing a new user interfaceAnother Googly test: YouTube and HD Videos. Can we all cross our fingers for this one?Don't go unplugging your home computer yet: a three year study ...

  
• For Real: Whither Yahoo?

  November 20, 2008

  It's only natural after all of this year's upheavals at Yahoo to have to wonder what's next for the search giant\u2014and you have to wonder if the board itself is thinking the same thing. While Yahoo continues to make efforts in search, including bringing Glue pages to the US and winning T-Mobile's mobile search contract, speculation is flying thick ...

  
• Online Advertising Still Growing, but Slower

  November 20, 2008

  Emarketer predicts that online advertising spending will reach $25.9 billion in 2008, up 23% from $21.1 billion in 2007. But what about online advertising revenue? IAB says online ad revenue was $5.9 billion in the 3rd quarter of 2008 - up 11.4%It's tough to compare the two figures without diving into metrics, but it doesn't look rosy. Or, that ...

  
• SearchCap: The Day In Search, November 20, 2008

  November 20, 2008

  Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:Google SearchWiki Launches, Lets You Build Your Own Search Results Page Google will announce today the launch of SearchWiki, a major addition to its user... ...

  
• Google SearchWiki Launches, Lets You Build Your Own Search Results Page

  November 20, 2008

  Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be... ...

  
• How to Search Twitter - the Advanced Guide

  November 20, 2008

  You might be tired to see Twitter-related posts every single day but this shouldn't prevent you from using the tool. To network using Twitter or not - is up to you. There are still many people who just don't get the very idea of telling others what they are doing. What's definitely should be taken into account: Twitter is a great marketing tool ...

  
• Google AdWords Testing New User Interface

  November 20, 2008

  The Google AdWords blog took the proactive approach and blogged about a beta test they are running on a small group of AdWords users. The beta is a new user interface for the AdWords management console. The new interface should make it easier and quicker for advertisers to manage their... ...

  
• The Value of a Link on Google's Home Page

  November 20, 2008

  Ever wonder what a link on Google's homepage would bring in terms of traffic? Let's take this G1 link: The Compete blog gives some detail into the number of clicks that link had while it was extremely visible on Google.com.... ...

  
• Google Maps Loses Saved Locations -- Fix in Progress

  November 20, 2008

  Numerous (10) Google Maps users are complaining that they are reliant upon Google Maps but the "Saved Locations" is empty even though some have saved 50 locations or so. Addresses are hard to remember by the human mind, so why... ...

  
• Publishers' Top Requests to Google AdSense Are...

  November 20, 2008

  A WebmasterWorld thread is gathering the top 5 publisher requests to be shared with Google's AdSenseAdvisor. Forum member participation is building up, with the following requests being made thus far: Ability to block more than 200 sites in the Competitive... ...

  
• Google AdWords Query Parsing Explained

  November 20, 2008

  Let's say you've geotargeted your Google AdWords ad for Florida. You'd be alarmed if you saw that the ad was being run in Oslo, Norway, wouldn't you? I suppose I would be. Is this a problem with Google? Well, in... ...

  
• A Small Business Search Marketing Thanksgiving From A-Z

  November 20, 2008

  Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we'll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he's thankful for this year.In that same spirit,... ...

  
• WebVisible Buys Adapt SEM

  November 20, 2008

  Local search marketing firm/platform WebVisible has acquired Adapt SEM, which provides a range of tools for automated management of search marketing. Here's how the release characterizes the benefits of the deal for WebVisible:Adapt SEM has developed versatile search marketing software that complements the WebVisible platform. Users will benefit ...

  
• YP Delisting Prospect, AT&T Ads Giveaway

  November 20, 2008

  I was informed by someone this morning that Idearc faces delisting and RHD could soon face a similar fate. It's a depressing state of affairs and comes at the worst possible time. Meanwhile AT&T is giving away $10K of YP advertising:       ...

  
• Trulia + Placecast = More Local Ads

  November 20, 2008

   I missed this yesterday: Today, leading real estate site, Trulia.com, and interactive media company, 1020 Placecast, have announced their partnership, using location information to target specific audiences for advertisers and deliver more relevant messages to them on Trulia.com.Placecast adds a new dimension to audience targeting by using ...

  
• MapQuest Incorporates Personalization Feature

  November 20, 2008

  MapQuest is bringing personalization into their online and mobile mapping offering. Dubbed My MapQuest, the feature lets users save routes and maps, giving them access later whenever they need it.My MapQuest pages can be created through an AOL account or an OpenID account. You can set language and mileage preferences as well as store mobile ...