What Makes a Good Data Feed? Tips for Merchants
The ingredients for a data feed that is actually useful for your affiliates. This is a transcript of the slides for the 50 minutes educational session/presentation by Carsten Cumbrowski at eComXpo virtual tradeshow for internet marketer on January 27, 2009.
Social Media Primer for Large Corporations
Why big brands should leverage social media and what do they have to watch out for, if they decide to jump on the social bandwagon. What are the slip falls, what are the dangers, the do's and don'ts, the possible rewards. A very detailed and comprehensive guide for corporate America and beyond.
Affiliate Marketing Beginners Checklist #1
If you think about affiliate marketing to make money on the Internet, this article is specifically for you. No, you will not learn how to get rich quick, sorry. You will learn the truth instead.
Social Media Optimization and Word of Mouth Marketing 2.0
A fundamental guide and introduction into the new world of social media, social media marketing, word of mouth and viral marketing. Don't fear the change and see the change as an opportunity for your business.
The 4 Pillars of Customer Retention
A fundamental guide for businesses about the importance of customer retention and the four key elements to achive this. Why is customer retention at least equally important as customer acquisition?
11 Steps to Successful Search Engine Optimization
A fundamental guide for businesses about how to optimize your website for search engines for increased organic and free traffic to your site and maximum conversion and ROI.
Search Engine Marketing and SEO Training and Certification
The search engine optimization and paid search marketing business landscape is changing. The realm of the tech savvy geek, who was able to make your site rank high in the search engines, seemingly using nothing else but pixy dust is ending. Newly trained and certified search marketers enter the market to take their space, slowly.
Poor Search Engine Rankings Caused by Duplicate Content Issues
What are Canonical URLs? What is duplicate content? How does it happen? How can you detect it? What can you do about it? This is a short primer for website owners and webmasters.
Web Analytics To Measure Your Success!
Web analytics is critical for your online business success. Learn why you need a web analytics, what it does and what your options are. This is a short primer to introduce you to the world of web analytics.
Title Capitalization in the English Language
Titles of blog posts and web pages are very important. Make sure that you get the capitalization right. Here are the rules in detail.
A Google Referral Programs Primer -
Brief Summary: Google's in-house referral programs in detail, the options, the creatives, tracking, payment and details for each the Google referral programs: Google AdSense, AdWords, Checkout, Apps, Pack and Toolbar.
Affiliate Genocide In the 21st Century (Original Post)
Brief Summary: This is my original post from March 3, 2007 at SearchEngineJournal.com. Due to misunderstandings, which caused the discussion to turn into a direction that did not help anybody with the main problem the article was trying to make aware of, the decision was made to edit and rename the article, add a disclaimer with a link to my site and the un-edited version (this one) of the article and also move the initial comments to the post that were off topic.
Also included are the comments that were made after the original post was moved. Comments are still open at my personal blog, if you as the reader feel the need for it.
Determining the Right Compensation Structure for Your Affiliate Program
Brief Summary: The right compensation structure is critical to your program's profitability. Growth and long-term success depend on making the best decisions very early in the process. Here are some tips for doing just that. Significantly extended and edited.
Tips for Affiliate Marketing Newbies: Is Pay-Per-Click a Viable Option?
Brief Summary: If you are an affiliate newbie, there are lots of good reasons to look into pay-per-click. This article features tips and tricks for beginners and an explanation of why you should look beyond PPC to be successful in the long term.
In-Depth Competitive Analysis and Keyword Research Tools
Brief Summary: Keyword research is the single most important task related to all of the following: SEO (search engine optimization); organic search engine optimization for existing pages and also paid search and pay-per-click marketing campaigns. Competitive intelligence is another important task that Internet marketers should take seriously. Knowing what your competition is doing will help you to make smart strategic decisions.
June 2006 & 9/9/2006
XML Datafeeds and Webservices for Affiliates
Explaining to non-technical folks what Webservices and XML Feeds are, what they are (and are not) good for and why.
Merchant Product Datafeeds for Affilates - 101 -
3 - updated & extended!
Format, delivery options, fields and content to consider as a merchant, if you want to provide your affiliates with a product Datafeed. Significantly extended. Now 3 Pages long & better than ever!
Introduction to Search Engine Optimization
What is Search Engine Optimization or SEO? Background Information, History. An Introduction to the Industry for beginnners and Internet Marketing Professionals
Introduction to Search Engine Marketing / PPC Advertising
What is Search Engine Marketing? What is Pay-Per-Click (PPC)? An Introduction to SEM/PPC for Beginners and Internet Marketing Professionals
Page Rank and PageRank(tm) - Toolbar PR and Actual PR
This article explains the different meanings of Page Rank and PageRankô as well as the difference between Toolbar PR and Actual PR.
Affiliate Marketing 101 -
3 - updated & extended!
The history and basics of affiliate marketing, including compensation models, networks, in-house programs, managing and outsourcing, and common abbreviations.
Google Pages Demystified
A short review of the new Google Service two months after its introduction to the general public. Visit my Google Pages Test Site to see what sites created with Page Creator Tools can look like
Promoting Your Marketing Campaigns Via Your Affiliates - Part 1 -
Part 1. Announce it, but announce it right. This article series will address the issues and possible pitfalls of using your affiliate program to promote your marketing campaigns and coupons as part of your overall online marketing strategy.
Are affiliates not social?
This article addresses the widespread misconception that affiliates are not social. It covers forum communities as well as the new trend of social networking, which is gaining popularity among the members of the Internet marketing community
Complete Website Templates for Affiliates
Complete Site Templates gained popularity in recent months but are now facing issues that call the entire concept into question - and the recently emerged issues are just the tip of the iceberg
Blog, Atom, RSS, XML and Syndication/Aggregation ! ? -
This comprehensive article is actually a post I have made for the ConsumerMatch.com Shopping Blog. Blogs, Blogging, XML, ATOM, RSS are all explained in simple words. This is written for regular people using the Internet and not for tech-savvy geeks.
I am an Editor at Search Engine Journal, which is a Search Marketing News Blog by Loren Baker and also a Blogger at ReveNews, a Blogging Community with over 20 Bloggers who represent the mix of professionals in the Affiliate Marketing Industry, Affiliates, Affiliate Managers, Outsourced Program Managers, Networks and Vendors. Below is a list of some of my Blog posts at those blogs which I believe to be interesting and/or helpful and informative.
Note: All Invalid Links to ReveNews.com are now fixed!
As I mentioned on my Article Writing Background Page, my "Scraps" are all those pieces of content I have written for forum posts and emails, plus collections of notes about an array of topics.
These ideas are not yet structured into articles. I don't have to mention the grammatical errors and the not so perfect choice of words you will encounter in those scraps, after all English is my second language and most of my notes were written down in a considerably short period of time.
Eventually I want to make one or more articles out of each of these scraps, but in the meantime I want you to get the most from the knowledge and expertise I've gained.
Not all of the material I have for every topic is posted here - only the kind of content that is already of value "as is," regardless of the missing structure and incorrect grammar. I have found that I share this type of content via email, forums and blogs so frequently that I decided to put the valuable information here on my website.
This approach helps me, because I need only to reference to the content via link rather than repeat it over and over again. This helps you, too - as I hope that what you find here will be greatly valuable
Benefits of PPC Conversion Tracking per Keyword
Demonstration of the PPC tracking per keyword versus simple tracking per ad.
PPC Conversion Tracking for Affiiliates
How Merchants and Affiliate Networks could enable full conversion tracking for their Affiliates PPC Campaigns.
Measure "Value" of External Link (A Technical Approach)
Rough concept written to provide the means to assign a value to an external link at Wikipedia and more easily identify spam and vandalism.