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Affiliate Marketing 101 - Page 3/3

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Article by Carsten Cumbrowski, May 30th, 2006, Updated June 7th, 2006, August 20th & 26th, 2006

Table of Contents


12. Outsourcing - Outsourced (Affiliate) Program Management (OPM/APM)


When you have your program up and running, the first and most important step is done. Now begins the complicated part.

The Wild, Wild West of affiliate marketing - when quick and easy money was made and having an affiliate program running on autopilot, generating a huge increase in sales by affiliates who sought out programs and did everything themselves without the need of support and guidance - is over. Business on the Internet has matured and affiliate marketing has, as well.

An affiliate program requires attention. To recruit and retain high-quality affiliates requires ongoing, thoughtful effort. Supporting existing affiliates is vital. A clear set of rules - an affiliate agreement - must be worked out and enforced.

Your program is destined to fail if you don't spend the required resources and time on it.

Allocate resources to your affiliate program and don't do it "on the side." If you don't have the resources in-house, consider outsourcing of your program management (OPM). There are a number of quality service companies available that specialize in this, such as the OPM services listed here.

13. Conclusion


Thousands of online merchants successfully operate affiliate programs today, proving that affiliate marketing is the most cost-effective and efficient way to promote your products and services on the Internet.

Affiliate marketing guarantees a fast ROI (return on investment) and for some online merchants and services the sales generated through the affiliate channels make up a considerable percentage of total online revenue.

14. Affiliate Marketing Resources


Before you get started, check my Affiliate Marketing Beginners Checklist that will help you to realize what you will get yourself into with affiliate marketing and determine if you are ready for it.

You can find a lot of related Resources at my Affiliate Marketing Resources site. The Resources for Newbies are probably of particular interest to you.

Networks, in-house solutions and software, news sources, forums, blogs, OPM's I recommend subscribing to my aggregated affiliate marketing RSS Feed, which you can find at my affiliate marketing resources and also here.

If you want to find out more about SEO and SEM, take a look at my Search Engine Marketing Resources and also at my Search Engine Optimization Resources.

You can find an aggregated SEO/SEM News Feed in RSS format at my Search Engine Optimization Resource Page. You should subscribe to it!

15. Important Industry Specific Abbreviations


AD
= Advertisement, Text, Banner, Flash, Video, anything

ASP
= Application Service Provider

CPA
= Cost per Action

CPC
= Cost per Click

CPL
= Cost per Lead

CPM
= Cost per (Mil) Impression (1000 Impressions)

CPS
= Cost per Sale

CR
= Conversion Rate

CSS
= Cascading Style Sheets

CTR
= Click through rate/Click-Through Ratio

DH
= Direct Hit

DRM
= Dynamic Rich Media (type of Ad, technology)

DRM
= Digital Rights Management

EPC
= Earnings per Click / Earnings per 100 Clicks

FAQ
= Frequently Asked Questions

FFA
= Free-For-All Link List

IM
= Instant Messaging

MFA
= Made For AdSense (Site)

OPM
= Outsourced (Affiliate) Program Management

PFI
= Pay For Inclusion

PFP
= Pay For Performance

PPA
= Pay per Action

PPC
= Pay per Click

PPCSE
= Pay Per Click Search Engine

PPI
= Pay Per Impression

PPL
= Pay Per Lead

PPS
= Pay Per Sale

PV
= Page View

ROI
= Return on Investment

RON
= Run Of Network

ROS
= Run Of Site (Display Advertising)

SB
= Small Business

SE
= Search Engine

SEM
= Search Engine Marketing

SEO
= Search Engine Optimization

SEP
= Search Engine Positioning

SERP
= Search Engine Result Page

SID
= common (optional) URL Parameter Affiliates can use for their own tracking purposes

SMO
= Social Media Optimization

SSI
= Server Side Include

USP
= Unique Selling Proposition

UV
= Unique Visitor

Abbreviations of Websites you will come across


ABW
= ABestWeb - Affiliate Marketing Forums

AS
= Affiliate Summit - Conference

CJ
= Commission Junction - Affiliate Network

CJU
= Commission Junction University- Conference

DP
= Digital Point - Forums

LS
= Linkshare - Affiliate Network

MyAP
= My Affiliate Program - In-House Program Solution

PF
= Performics - Affiliate Netwok

SAS
= ShareASale - Affiliate Network

SEJ
= Search Engine Journal - News Blog

SEL
= Search Engine Land - News Blog

SES
= Search Engine Strategies - Conference

SEW
= Search Engine Watch - News and Resources

SMX
= Search Marketing Expo - Conference

SR
= Share Results - Affiliate Network

TW
= Thread Watch - Internet Marketing News Discussions

WW
= Webmaster World Forums

Want more?

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©2006 Carsten Cumbrowski

Replication of this Article, in full or in parts, without written permission by Carsten Cumbrowski is prohibited.
The original "free to re-print" version of this Article is available for download at several Re-Print Article directories.




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