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Online Marketing Benchmark Guides and Buyers Guides to eMarketing Services

Table of Contents


Online Marketing Benchmark Guides

Hear real-life opinions and see real statistics from real data and representative case-studies

Email Marketing Guide
I own this myself
(2007 Ed.)

Email Marketing Benchmark Guide 2009 - Real life open, click, conversion, list size, and budgeting numbers for email marketers.

205 Charts, 66 Tables and Images, 8 Eyetracking Heatmaps, Research from 1,763 real-life marketers, 6 new Special Reports including 12 Point Plan to Increase Email Performance & 8 New "Notes from the Field" Case Studies.

Check out the free Executive Summary


Email Marketing Guide
Search Marketing Benchmark Guide
I own this myself (2007 & 2008 Ed.)

Search Marketing
Benchmark Guide 2009-10

by Marketing Sherpa is essential for search marketing (PPC & SEO) budget planning.

679 marketers surveyed, 176 charts and tables, Stats on conversion, cost-per-click, and clickthrough rates, Special Section: Search marketing salary guide, Worldwide & regional search, Critical Factors in SEO and Testing & ROI Tracking (B2B & B2C).

Check the Free Executive Summary (PDF)


buy Search Marketing Benchmark Guide

Ecommerce Benchmark Guide
I own this myself
(2007 Ed.)

Ecommerce Benchmark Report 2009

180 charts, tables and graphs, Data from 1,481 ecommerce marketers, Advanced tactics from 'high knowledge' ecommerce organizations, Social media and ecommerce: what's working.

Check the Free Executive Summary (PDF)

buy Ecommerce Benchmark Guide

MarketingSherpa B-to-B Lead Generation Handbook 2008
I own this myself

MarketingSherpa B-to-B Lead Generation Handbook 2008
Although packed with facts, figures, case studies and trends, MarketingSherpa's B-to-B Lead Generation Handbook 2008 is more of a manual for business to business marketers.

Download the Executive Summary free to get a glimpse at this handbook and see for yourself.


buy Business Technology Marketing Benchmark Guide

2009 Social Media Marketing and PR: Benchmarks and Best Practices

Social Media Marketing and PR - Benchmarks and Best Practices Guide 2009

157 charts and tables on the emerging state of Social Media marketing, 13 practical how-to best practices from the field, Discover how Social Media is changing PR, Find out the metrics and budgets of Social Media marketing, Special report: Using Social Networking Sites for Demand Generation & Special Section: "9 Steps to Social Marketing Success".

Check the Free Executive Summary (PDF)

buy 2009 Social Media Marketing and PR: Benchmarks and Best Practices

MarketingSherpa Marketing With Video Report - Online, TV & Mobile. a Guide for professional online marketers.

Save Money - Proven strategies to minimize your spending + reach your goals, Improve ROI - Tactics to decrease media waste + improve targeting, New Research Findings - Gain understanding of the new rules of video, Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers, Primary research from 1,083 marketers and 1,422 consumers , Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more.

Check the Free Executive Summary (PDF)

buy MarketingSherpa Marketing With Video Report: Online, TV & Mobile Guide

The Professional Services Marketing Benchmark Report

The Professional Services Marketing Benchmark Report
70 chars and tables + real-life advice from 200 prof. services buyers


buy The Professional Services Marketing Benchmark Report
Google Eye Tracking Study

Google Eye Tracking Study
How Searchers See & Click on Google Search Results
Features 64 full-color "heatmaps" of real searchers' reading & click patterns; 5 copywriting tactics tested


buy Google Eye Tracking Study

Online Advertising Handbook
I own this myself

2008 Online Advertising Handbook
and Benchmark Guide, 1st Edition. In-Depth research and statistics from the world on online advertising, form display ads, contextual ads and search. Learn about the new trends, new methods like behavoral tarketing, video marketing and more. Find out what works for other advertisers and what does not.

buy Online Advertising Handbook

B2B Tech

Business Technology Benchmark Guide 2008-09

for Business to Business (B2B) marketers, charts and survey results that let you know what really works and what not in Search Engine Marketing (PPC), Public Relations (PR), Lead Generation (LeadGen), Telemarketing and Direct Mail Marketing (eMail). The guide also includes white papers, studies and statistics by MarketingSherpa and other data sources.

You can download for free the Executive Summary to get a glimpse at the the content of this guide.


buy B2B Tech

Direct Marketing Quantified

Direct Marketing Quantified
The Knowledge is in the Numbers. Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season


buy Direct Marketing Quantified

Drilling Down Handbook

Drilling Down Handbook
Turning Customer Data into Profits by Jim Novo


buy Drilling Down Handbook

Online Retail User Experience Benchmarks
I own this myself

Online Retail User Experience Benchmarks 2006
by e-Consultancy
This 63-page guide focuses on 15 of the most popular retail sites in the UK and compares them, side by side, against a variety of metrics, to benchmark best practice. Top online shopping websites featured include Amazon, Argos, Tesco, Figleaves, johnlewis.com, Carphone Warehouse, Dialaphone, O2 and dabs.


buy Online Retail User Experience Benchmarks

Affstat Report
I own this myself

Internet Statistics Compendium
by e-Consultancy is over 200 pages long, frequently updated and packed with numbers and statistics to the roof.


buy Internet Statistics Compendium


Check out the Statistics, Market Data & Benchmarks and Buyers Guides for the UK Market from e-Consultancy. Get the best value with e-Consultancy Subscription.

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Affiliate Marketing Stats and Figures


Survey Statistics and benchmarks specifically for the affiliate marketing industry. There are not very much data available today, but the bit that does exist is better than nothing and very helpful in determining trends and tendencies in the affiliate marketing space.

Affstat Report
I own this myself

Affstat Report 2008

The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.


buy Affstat Report

Affstat Report
I own this myself

Affstat Report 2007

The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.


buy Affstat Report

Affstat Report
I own this myself

Affstat Report 2006

The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.


buy Affstat Report

Affstat Report
I own this myself

Affstat Report 2005

The Affiliate Program Benchmark Guide by Shawn Collins is currently the only available benchmark guide for the affiliate marketing industry.


buy Affstat Report


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Buyers Guides to Internet Marketing Services - thorough diligence made simple


See also Buyers Guides for the UK.

There are currently no buyers guides available from Marketing Sherpa. Unfortunately also not older editions of the guides, which would provide value even if they are not entirely up to date.

Buyer's Guide to SEO Firms
I own this myself
Buyer's Guide to SEO Firms
Compare Search Engine Optimization Firms Free Sample, Charts, Profile.

buy Buyer's Guide to SEO Firms
Buyer's Guide to PPC Agencies
I own this myself
Buyer's Guide to PPC Agencies
Compare Paid Search Advertising (PPC) Agencies. Free Sample, Charts, Profile.

buy Buyer's Guide to PPC Agencies
Buyer's Guide to Web Analytics Software Buyer's Guide to Web Analytics Software
by Marketing Sherpa

buy Buyer's Guide to Web Analytics Software
Buyer's Guide to Email Service Providers Buyer's Guide to Email Service Providers - by Marketing Sherpa. 85 Services compared. Free sample

buy Buyer's Guide to Email Service Providers
Buyer's Guide to Email Delivery Audit Services Buyer's Guide to Email Delivery Audit Services
Read profiles of nine independent email deliverability services

buy Buyer's Guide to Email Delivery Audit Services
Buyer's Guide to Subscription Site Technology ContentBiz
Buyer's Guide to Subscription Site Technology
Software That Powers
Sub Sites

buy Buyer's Guide to Subscription Site Technology

See also Buyers Guides for the UK.

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Online Marketing Magazines


Return to Internet Marketing Resources Home

Revenue Magazine - Performance Marketing Standard Magazine
Search Engine Standard Magazine - First Print Magazine about Search Engine Marketing.

Free Magazines and Publications
Website Services Magazine Free Internet Marketing and Webmaster Print Magazine
Affiliate Classroom Magazine - monthly and free eMagazine for Affiliate Marketing Newbies and Veterans.
TradePub.com - FREE Trade Magazine Subscriptions & Technical Documents.

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Books, eBooks, Podcasts and Videos to Online Marketing


Return to Internet Marketing Resources Home

Internet and Persuasion Marketing Books
Copywriting Books, How-To Kits and Guides
Web Analytics, Traffic Tracking, Web Metrics Books
Press Releases and Public Relations Books and Magazines
Email Marketing Books and Guides

Affiliate Marketing and Contextual Advertising Books, eBooks and Magazines
Search Engine Marketing and Search Engine Optimization Books, eBooks and Magazines
Web Usability and Site Architecture Books not just for Web Developers

Podcasts, Internet Radio and Online Videos Podcats, Internet Radio and Online Videos


Marketing, Copywriting, Domain Management Podcasts
Affiliate Marketing and Contextual/Display Marketing Podcasts
SEO Podcasts, Internet Radio Shows and Videos Online
Search Engine Marketing Podcasts

Webmasterradio.fm - Free Internet Radio for Webmasters and Internet Marketers.

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