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Search Engine Marketing and Optimization Educational Videos

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Video Podcats to Search Engine Marketing

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Rebecca, Rand and Jane from SEOMoz
  • Videos Video Blog (VLog) - Various videos from tradeshows like PubCon and SES, video interviews. Watch online or subscribe to the RSS feed.
  • Whiteboard Friday is the video series by, mostly presented by Rand Fishkin, unless he is out of town, about various SEO and internet marketing issues. You can access all episode of the series via the YouTube account of Scott Willoughby from
  • Weekly Search Buzz Video Recap the weekly search engine marketing news video podcast with and by Barry Schwartz of Search Engine Roundtable and Search Engine Land.

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Google Tutorials and Learning Videos

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  • AdSense 101 How does Google AdSense work? A basic introduction to Google's contextual advertising network. For additional videos to Google AdSense see the Google Content Network Training Center
  • AdCenter 101 How to create a Google AdCenter account? A basic introduction to Google's Pay Per Click service for advertisers. For additional videos about Google AdCenter see the Google AdWords Learning Center
  • Tech Talks at Google is a collection of technical talks at Google that were recorded and made available for external viewing. This is part of, where you can also find academic papers published by Googlers and University Research Programs (Google Search API access, Google Translate etc.).
  • Videos from the Googleplex lists videos recorded at the Googleplex. Google invites frequently authors, scientists, scholars, web developer, engineers and other people to visit Google and talk about their projects or books. The videos are categorized into three main categories: TechTalk, Authors@Google and Miscellaneous Videos.
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Online SEO Video Course - only $37

Matt Cutts (Google Engeneer) Videos

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Here is a collection of 15 videos with Matt Cutt's, who is the head of the Google Anti-Spam team. Matt answers in more or less detail, how Google handels certain things and other questions that were raised by concerned webmasters and search marketers. He provides useful tips to what to do and what not to do and also debunks some of the myths that were floating around in SEO forums and blogs.
  1. Qualities of a good site
  2. Some SEO Myths
  3. Optimize for Search Engines or for Users?
  4. Static vs. Dynamic URL, Sitemaps, Geotargeting
    Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls? Can Sitemaps alert webmasters when their site has been hacked? Can I do geotargetting within Google's Quality Guidelines?
  5. Merging with 301, Site Structure, URL Rewrite, Keywords
    Merging acquired domains with 301s? How to create a site architecture with themes and keywords? My urls have too many parameters-can I serve up static HTML to Googlebot instead? How to do split A/B testing?
  6. All about Supplemental Results
    Should I worry about results estimates for: 1) supplemental results, 2) using the site: operator, 3) with negated terms, 4) special syntax such as intitle? Why do 301s take so long to be reflected in supplemental results? It's been months. I started appearing in the supplemental results in May - should I be worried?
  7. Google Analytics, Duplicate Content, SafeSearch
    Does Google Analytics play a part in SERPs (Search Engine Result Pages)? When does Google detect duplicate content, and how wide is the range? I want to mark my page as porn in SafeSearch-what do you recommend? Is it okay to make hyperlinks in option elements?
  8. Google Terminology
    What's the difference between an index update, an algorithm update, and a data refresh? I also discuss these definitions in terms of June/July 27th as much as I can.
  9. All about datacenters (Google Datacenters)
    Can you tell us a little bit about Google datacenters? Should all datacenters on the same Class C block be roughly the same?
  10. Lightning Round
    Is it possible to search just for home pages? News Flash: you can use strong and em instead of bold (b) and italics (i) ! Will we ever see kitty posts again? What are Google SSD, Google RS2, and all those other things Tony Ruscoe found? Does Google rank blog sites any differently than regular websites? Does Google treat links with the same weight as regular .gov links?
  11. Reinclusion requests
    Matt and Emmy answer Google Questions: How do I do a reinclusion request? What should I put into a reinclusion request? What does Google need to know before it reincludes a site in its index?
  12. Tips for Search Engine Strategies (SES) San Jose 2006
    What tips and tricks do you recommend for Search Engine Strategies (SES) San Jose? What sessions do you definitely plan to attend?
  13. Google Webmaster Tools can answer general user questions. provides tools to: tell Google that and are the same, test out robots.txt files, discover crawl errors that Googlebot saw, see some spam penalties. All this is happening as sitemaps is renaming itself and tackling a wider scope: all of webmasters. There's even an official Google blog for webmasters now at
  14. Datacenter Comments
    A combination of review and weather update for datacenters as of August 23rd, 2006. Some comments on: - data refreshes on June 27th, July 27th, and August 17th - Bigdaddy - Supplemental Results - Infrastructure that improves quality and gives more accurate site: results estimates. Plus a short reminder at the end that - results estimates for site: are just estimates, with some reminders of their limitations - watching individual data centers may not be the most productive use of your time. :)
  15. Crawl dates in the Google cache
    Matt talks about how Googlebot crawls the web, and what "crawl date" is shown on cached pages. In this video: - Red candy is a 404 page - Purple candy is a 200 (OK) page - Green candy is a 304 status code (page has not changed)
  16. Interview with Matt Cutts 07/2008 addressing German Webmasters, but talks about things that are not only interesting for German webmasters.
See Educational Webcasts and other interactive learning content for internet marketer at the SEO/SEM and internet marketing training and certification resources section of my website.

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Videos Produced by SEO/SEM Companies and Professionals

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Videos by Barry Schwarz from

Barry Schwarz of Search Engine RoundTable
  • YouTube Channel RustyBrick - SearchBuzz Roundup, Weekly Video Recaps of the Search Engine Roundtable and other videos realted to search engine optimization and marketing with host Barry Schwarz, editor of,, author of and owner of the Search Engine Optimization (SEO) firm Rusty Brick.

    Collection of videos on Barry's YouTube Channel. Subscribe to Barry's videos via RSS, here is the URL to his RSS Feed.

Video(s) by Aaron Wall author of SEO Book

Aaron Wall from SEOBook

Videos by Dan Thies from SEOResearchLabs, author of "The Search Engine Marketing Kit"

Dan Thies of SEO Research Lab

Video(s) by Jeremy Schoemaker aka "Shoemoney"

Jeremy Shoemaker aka Shoemoney See also Jeremy's YouTube Page, where ShoeMoney posts occasional videos related to search engine marketing and affiliate marketing.

Video(s) by Kris Jones, CEO and Founder of PepperJam

Kris Jones from Pepperjam
  • Search Arbitrage - IMO the best explaination of what search engine arbitrage is and how it works. Reflections by Kris Jones of a session about search arbitrage at Search-Engine Strategies NY in 2007.
PepperJam also has a YouTube Page where they provide PepperJam and internet marketing related videos.

Affiliate Summit SEO Session Video

Wil Reynolds from SEER
  • Straight Talk on Search Engine Optimization (Google Video) - Session at Affiliate Summit East 2006 - Wil Reynolds of SEER Interactive - heavy focused on Q&A.
  • Affiliate Summit 2007 East list with links to all session video recordings and powerpoints (where available). Most of the sessions are of course not specifically about search, but affiliate marketing, however, search engine marketing and optimizartion plays an important role in affiliate marketing as well, for the advertisers and the publishers / affiliates, so it is certainly worthwhile your time to have a look.
Wil also has a YouTube channel with his name at and several educational videos to the subject of Search Engine Optimization.

Make sure to check out the SEO/SEM Audio Podcasts, internet marketing videos and my list of podcasts to internet marketing and affiliate marketing related subjects as well.

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Additional Video and Audio Content

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