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Affiliate Recruitment Resources

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Good tools or services for affiliate recruitment are very limited in number. Most affiliate recruiting is actually very time consuming work that can only to a limited degree outomated. Recruitment is often offered by outsourced program management companies, Advertising Agencies and some CPA networks. They can be hired independent from an affiliate management contract, but it would make sense to let the OPM handle both, if you have only limited internal resources.

The tools listed below are grouped by active and passive recruiting tools.

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"Active" Recruiting Tools

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The first group is for active tools that help you with the locating and identification of potential affiliate partners. You still have to get in touch with them and try to actually recruit them. That part cannot be automated.

Syntryx Affiliate Recruiters is a very powerful (and expensive) competitive analysis service. The Domain Dossiers feature helps you to identify internet allies, scored and sorted by power, plotted on maps and with immediate contacts. Syntryx also provides real-time domain valuations and Keyword Dossiers.
Partner Maker - centralized affiliate partner recruitment tool. Also available: The Super Affiliate List with detailed information about the top affiliates on the internet.
Trellian Competitive Intelligence module "Affiliate Partners" lets you identify the top affiliate partners of your competitors.
Internet Success Spider - locates SUPER Affiliates of any site. Internet Success Spider is a product that was created by Neil Shearing of
Link Capture - The Super Affiliate Generator Software. There is a free trial for the LC software available for download that you can test for yourself, if Link Capture is the right solution for your affiliate recruitment efforts.
IBP by Axandra - The tool Arelis was integrated by Axandra to their general website promotion suite called Internet Business Promoter (IBP). The Arelis component is a feature for identifying Super Affiliates - find all Web sites that link to your competitors.

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"Passive" Recruiting Tools

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The second group lists passive tools and include primarily submission tools and services that publish information about your affiliate program to places such as affiliate program directories or press releases to pr newswire services. Here is a list of select affiliate directies, if you should decide to submit your affiliate program manually to select affiliate program directories.

Affiliate Program Press Releases by helps you with the creation and distribution of a press release that announces the (re)launch of your affiliate program.
Affiliate Announcement - the tedious task of numerous Affiliate Program Directory Submissions Done For You with a easy to use service that saves you a lot of time compared to making all the submissions manually yourself.
Instant Affiliate Submitter, another tool for about $100 that lets you submit your program to a large number of affiliate directories quickly.

Articles by Carsten Cumbrowski for Merchants, Affiliate Program Managers and OPMs
You can also spend the time yourself and submit yout affiliate program manually to the various Affiliate Program directories. Here is a list of some Affiliate Program Directories.

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Background Check Tools

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The third group of tools is primarily for background checks of potential affiliate partners and not really recruiting tools in the classic sense. I think they are useful anyway, because background checks should be part of every good recruitment effort.

LogoDescription BeFound (Free), BeFound Pro (Commercial/Individuals) and PowerSearch (Commercial/Companies). Zoom Info is a large online directory and database of people and company information ideal for Recruiting, Business Intelligence and Research. (Options Overview) - People finder, background checks, addresses, relatives, moving history and more. Look-up by name, address, phone number or social security number

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Outsourced (Affiliate) Program Management (OPM / APM)

If you are a merchant who is looking for options to outsource your Affiliate Program Management to a professional OPM Company, check my Outsourced Program Management Resources.

If you are considering to offer opm services to small business, have a look at the post Becoming an Outsourced Affiliate Manager of the "Ask Shawn Collins" Series at

If you are a Marketer or Affiliate who is looking for information to outsourcing of tasks that you could do yourself, but don't have the time or talent to actually do it, check my Outsourcing - 3rd Party Resources and Expertise for hire resouces here at

Find freelancers and specialized companies to take over tasks for you, tasks like web design, web development, content writing, copywriting, proof reading, accounting, legal advice, tax preparation and more.

Affiliate Software Review - Compare Features of In-House Solutions and Networks side by side. By Peter Koning

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